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Meena Bindra & her story of creating the iconic indian brand BIBA

Meena bindra- Founder of Biba

Meena Bindra at the age of 20 married to a navy officer, Mrs. Bindra and mother of two sons Sanjay and Siddharth. She decided to start selling cotton printed suit from home with no formal training at the age of 40.

With a loan amount of Rs 8000, Meena Bindra has to launch BIBA in 1988. Biba opened its standalone store in Mumbai in 2004. Such a retail chain like Pantaloons and Shopper’s Stop started displaying BIBA collections. Now, BIBA has more than 150 brand outlets and 225 multi-brand outlets. The annual turnover of Biba Apparels is estimated at Rs.600 crores today.

“When I started designing clothes as a hobby to earn some pocket money, I never dreamt of becoming a businesswoman,” she laughs. But today she feels she can grow to any height. “If you have the passion for something, just do it,” she says.

Meena Bindra with her son Siddharth Bindra

Siddhartha Bindra who joined a business in 1997 and expand the business from north India to PAN India. Together, they have achieved growth of 35-40% in the last 8 years. The company has also tied up with designers like Rohit Bal and Anju Modi and showcases their premier collection in its stores.

Biba takes an innovative step and addresses the social issues of our society through a digital campaign. Here is a beautiful ad about change is beautiful.

What do you think?

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Written by pragya singh

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