Meena Bindra & creation of iconic Indian Brand BIBA

Meena Bindra & her story of creating the iconic indian brand BIBA

She decided to start selling cotton printed suit from home with no formal training at the age of 40.

With a loan amount of Rs 8000, Meena Bindra has to launch BIBA in 1988. Biba opened its standalone store in Mumbai in 2004. Such a retail chain like Pantaloons and Shopper’s Stop started displaying BIBA collections. Now, BIBA has more than 150 brand outlets and 225 multi-brand outlets. The annual turnover of Biba Apparels is estimated at Rs.600 crores today.

“When I started designing clothes as a hobby to earn some pocket money, I never dreamt of becoming a businesswoman,” she laughs. But today she feels she can grow to any height. “If you have the passion for something, just do it,” she says.

Meena Bindra with her son Siddharth Bindra

Meena Bindra, the founder of BIBA, embarked on a remarkable journey that transformed her passion into an iconic Indian brand. In 1983, she began designing clothes from her home in Mumbai, celebrating the spirit of “Biba,” a Punjabi term for pretty women. Armed with an ?8,000 loan from the bank, Meena Bindra’s entrepreneurial spirit fueled her vision. Over the next three decades, BIBA blossomed into a pan-India brand, capturing the hearts of women across the country. Today, BIBA stands as a market leader in Indian ethnic wear, a testament to Meena Bindra’s unwavering dedication and love for her craft12. Her story exemplifies how determination, creativity, and resilience can turn humble beginnings into extraordinary success.

Biba takes an innovative step and addresses the social issues of our society through a digital campaign. Here is a beautiful ad about change is beautiful.