The Indian Approach to Business explain by Devdutt Pattanaik

Devdutt Pattanaik is an Indian mythologist, speaker, illustrator, and author, known for his prolific writing on sacred lore, legends, folklore, fables and parables, and for challenging willful misinterpretations of ancient Indian scriptures, stories, symbols, and rituals.

Overview: In this thought-provoking talk, Pattanaik draws parallels between Indian mythology and business practices. He argues that modern management, despite its veneer of objectivity, is deeply rooted in Western beliefs, emphasizing rigid objectives and shareholder value. In contrast, the Indian way of doing business, as reflected in ancient texts and myths, offers a more empathetic and inclusive approach.

Three Promised Lands: Pattanaik introduces three mythical promised lands:

Swarg (Heaven): In Swarg, hunger is indulged, but there is no peace. This mirrors the relentless pursuit of wealth and success in modern business, often at the cost of well-being and harmony.
Kailash (Abode of Lord Shiva): Here, hunger is outgrown, but there is no engagement. In business terms, this represents detachment from material desires but lacks active participation.
Vaikunth (Abode of Lord Vishnu): In Vaikunth, hunger is satisfied, and prosperity coexists with peace. This ideal state aligns with the Indian approach, where wealth is seen as something to be attracted rather than chased.

Darshan and Lakshmi: Pattanaik emphasizes the concept of “darshan,” which refers to how we perceive the world. In Indian mythology, Lakshmi, the goddess of wealth, is revered. The Indian business approach values darshan—how we view wealth, relationships, and success.

Conclusion: “Business Sutra” presents a radical perspective on management, urging us to embrace subjectivity, diversity, and empathy.

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