Richard Branson’s: Losing My Virginity
How I’ve survived, had fun, and made a fortune doing business my way.
Recently, I read the first part of Richard Branson’s autobiography Losing My Virginity. It was a fantastic read that gave me a peek into the build-up of a high-growth company in a high-velocity environment. It tell the audience how that brand Virgin – one of the most recognized brands in the world – came to be. With his daredevil habits of balloon flights across Pacific and Atlantic, and his boat trips across Atlantic to break a record, Richard Branson is more like a maverick in the business world. But as is clear from the autobiography, those same qualities of fun and courage seem to have built up Virgin Group.
I had a real good time reading Richard’s book because it combines two of my passions: music and entrepreneurship. Actually, make that three: I am a keen watcher of aviation sector too. Talking about music and business, the autobiography is more like the movie Almost Famous, which is about a high-school boy who sees the world of rock and roll while being a ‘roadie’ with a rock band. Well, in the same sort of way, Richard’s biography tells so much about the business of music while narrating incidents such as signing up of Sex Pistols, Boy George, Dire Straits, Pink Floyd etc from a very interesting perspective – a perspective only that only an industry insider can provide. Later, in the second half of the book, the focus shifts to the setting up of Virgin Atlantic and subsequent fight with British Airways for their dirty tricks. – source anuragjain.com